March 22, 2024

How Sarreid Ltd. Reduced Photography Costs by 80% with imagine.io

How Sarreid Ltd. Reduced Photography Costs by 80% with imagine.io
Industry/Category

Home Furnishings

Department

Marketing

Solution(s)

3D Content Studio

Key Results

50%

Reduction in time to create content

80%

Saved on the cost of imagery

10x

More product views on website

6x

Increase in website traffic

About Sarreid

Sarreid Ltd. is a company specializing in furniture and home decor. Based in High Point, North Carolina, Sarreid is known for its high-quality and unique designs in furniture, lighting, and accessories. The company offers a wide range of products including chairs, tables, cabinets, mirrors, and decorative items.

Sarreid's furniture pieces often feature a blend of traditional craftsmanship with contemporary design elements, appealing to a diverse range of tastes. Their products are sold through various retailers and interior design professionals worldwide.

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  • Our Solution
  • Results

1. Cost and Time Constraints

Traditional studio photography required extensive time and financial investment, hindering the agility and efficiency of Sarreid's marketing efforts. As the Creative and Media Director, Chris Barnes, explained, "We were spending a fortune and weeks in the studio just to create imagery for our marketing campaigns. It was neither sustainable nor scalable."

2. Quality and Authenticity of Imagery 

Prior to utilizing imagine.io, Sarreid struggled to find competitors who could produce imagery that met their standards of authenticity and believability. They encountered issues with existing solutions,  which failed to deliver images that were perceived as genuine and not obviously "fake."

This challenge hindered their ability to effectively showcase their products and maintain credibility in their marketing and sales efforts.

3. Limited Visibility and Accessibility

Another challenge faced by the company was the limited opportunity to showcase their designs beyond specific events like High Point. The inability to display their products at any given time restricted their reach and engagement opportunities. This constraint hindered their ability to capitalize on potential leads and maintain a consistent presence in the industry, limiting their competitive edge.

“Product views are way up. Website traffic increased. Countless comments have been sent regarding images. And the decrease in both cost and man hours versus going in the studio has been monumental.

Chris Barnes

Creative & Media Director, Sarreid

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Better than studio photography See for yourself

High performing 3D imagery created by Sarreid using imagine.io.