3D Product Configurators
Make complex products easier to buy and easier to sell
Give customers, sales teams and dealers one visual experience to explore valid options, understand the product and move confidently toward a quote, order or checkout.
Built around your products and rules
Best-in-class visuals for every configuration
Connected directly to your sales process
The Problem
The Problem
Complex products shouldn’t be difficult to sell.
Complex products shouldn’t be difficult to sell.
When products come with layouts, modules, finishes, fabrics, dimensions, pricing and compatibility rules, static PDPs and catalogs leave too much for the buyer or salesperson to figure out.
When products come with layouts, modules, finishes, fabrics, dimensions, pricing and compatibility rules, static PDPs and catalogs leave too much for the buyer or salesperson to figure out.
CONFIGURE. VISUALISE. BUY.
CONFIGURE. VISUALISE. BUY.
One experience, from first choice to final sale.
One experience, from first choice to final sale.
CONFIGURE
Customers see exactly what they’re choosing.
Make every option visible
CONFIGURE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Make every option visible
VISUALISE
Product rules prevent combinations you can’t sell.
Keep every configuration valid
VISUALISE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Keep every configuration valid
SAVE & SHARE
Carry product choices into pricing, specifications or quotes.
Make quoting easier
SAVE & SHARE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Make quoting easier
BUY
Website, showroom, sales team or dealer network.
Use it everywhere
BUY
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Use it everywhere
TRY IT YOURSELF
TRY IT YOURSELF
Don’t just watch it. Configure it.
Don’t just watch it. Configure it.
Try a live experience and see how product choices, rules and visuals work together in real time.
Try a live experience and see how product choices, rules and visuals work together in real time.

Click here to try the configurator
LIVE CONFIGURATORS
LIVE CONFIGURATORS
Every product has different rules. So does its configurator.
Every product has different rules. So does its configurator.
A selection of imagine.io configurators running in production today, across furniture, workplace, building products and home.
A selection of imagine.io configurators running in production today, across furniture, workplace, building products and home.
Built for manufacturers and retailers selling complex, configurable products.
Built for manufacturers and retailers selling complex, configurable products.
FROM CHOICE TO CHECKOUT
FROM CHOICE TO CHECKOUT
Keep the entire buying journey connected.
Keep the entire buying journey connected.
Start from a popular configuration or build from individual components. Product rules keep every choice valid.
Build the right product
CONFIGURE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Build the right product
Materials, finishes, layouts and components update instantly in 3D, 360 or AR.
See every decision
VISUALISE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
See every decision
Save a project, share it with someone else or bring it into a showroom, dealer or sales conversation.
Keep the configuration
SAVE & SHARE
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Keep the configuration
Send the final configuration to cart, quote, dealer, salesperson, CRM or your existing order workflow.
Take it into your sales process
SELL
Start from a popular layout or from a single piece, then choose size, fabric, finish and accessories, all presented as things a person recognizes.
Take it into your sales process
BUILT FOR HOW YOU SELL
BUILT FOR HOW YOU SELL
One product engine. Every sales channel.
One product engine. Every sales channel.
The underlying product data and rules stay the same. The experience changes depending on where and how you sell.
The underlying product data and rules stay the same. The experience changes depending on where and how you sell.
E-Commerce
Configure, visualize, and add to cart
E-Commerce
Configure, visualize, and add to cart
Showrooms
Build the product together and save the final selection.
Showrooms
Build the product together and save the final selection.
Sales Teams
Configure valid products, price them and generate a quote.
Sales Teams
Configure valid products, price them and generate a quote.
Dealers
Give each dealer the right catalog, options and pricing.
Dealers
Give each dealer the right catalog, options and pricing.
WORKS WHERE YOU ALREADY SELL
WORKS WHERE YOU ALREADY SELL
It runs on the storefront you already have.
It runs on the storefront you already have.
Add Imagine to your existing commerce and sales stack without rebuilding your product data from scratch.
Add Imagine to your existing commerce and sales stack without rebuilding your product data from scratch.
Shopify
Connects directly to Shopify storefronts without forcing a replatform.
Shopify
Connects directly to Shopify storefronts without forcing a replatform.
Magento
Embeds into Adobe Commerce storefronts without moving your catalog anywhere.
Magento
Embeds into Adobe Commerce storefronts without moving your catalog anywhere.
BigCommerce
Drops into your existing product templates and inherits your styling.
BigCommerce
Drops into your existing product templates and inherits your styling.
WooCommerce & WordPress
Installs on a WordPress site as a block, with no plugin sprawl and no rebuild.
WooCommerce & WordPress
Installs on a WordPress site as a block, with no plugin sprawl and no rebuild.
Salesforce Commerce Cloud
Runs inside enterprise storefronts alongside the rest of your commerce stack.
Salesforce Commerce Cloud
Runs inside enterprise storefronts alongside the rest of your commerce stack.
ERP, PIM, CRM & APIs
Options, prices and delivery windows sync from the systems that already hold them.
ERP, PIM, CRM & APIs
Options, prices and delivery windows sync from the systems that already hold them.
CONFIGURATOR TYPES
CONFIGURATOR TYPES
From simple product choices to full configuration.
From simple product choices to full configuration.
360° & MATERIAL VISUALIZER
360° & MATERIAL VISUALIZER
See every angle.
See every angle.
See every angle.
Rotate the product and change fabrics, colors or finishes.
Rotate the product and change fabrics, colors or finishes.
Rotate the product and change fabrics, colors or finishes.
Rotate the product and change fabrics, colors or finishes.
1. A 360 visualizer
2. A smart object
3. A hotspot
4. A layout
1. A 360 visualizer
2. A smart object
3. A hotspot
4. A layout
PRODUCT CONFIGURATOR
Change the product. See it instantly.
Change the product.
See it instantly.
Change the product. See it instantly.
Change components, features, dimensions and options.
Change components, features, dimensions and options.
Change components, features, dimensions and options.
Change components, features, dimensions and options.
SCENE / HOTSPOT CONFIGURATOR
SCENE / HOTSPOT CONFIGURATOR
Configure it where it matters.
Configure it where it matters.
Configure it where it matters.
Configure multiple products within a room or environment.
Configure multiple products within a room or environment.
Configure multiple products within a room or environment.
Configure multiple products within a room or environment.
1. A 360 visualizer
2. A smart object
3. A hotspot
4. A layout
1. A 360 visualizer
2. A smart object
3. A hotspot
4. A layout
LAYOUT BUILDER
LAYOUT BUILDER
Build the complete product.
Build the complete product.
Build the complete product.
Assemble complete products or spaces from individual modules.
Assemble complete products or spaces from individual modules.
Assemble complete products or spaces from individual modules.
Assemble complete products or spaces from individual modules.
More than a visual configurator
More than a visual configurator
The experience is powered by your real product data, rules and sales systems.
The experience is powered by your real product data, rules and sales systems.
From your catalog to a live configurator.
From your catalog to a live configurator.
We work with your team to understand what you sell, build the right experience and get it live within your existing sales journey.
We work with your team to understand what you sell, build the right experience and get it live within your existing sales journey.
Share your products, existing 3D/CAD assets, options and rules.
Start with your catalog
MAP
1
Share your products, existing 3D/CAD assets, options and rules.
Start with your catalog
MAP
1
Together, decide what buyers can configure and how the sales journey should work.
Map how customers should configure
DEFINE
2
Together, decide what buyers can configure and how the sales journey should work.
Map how customers should configure
DEFINE
2
Imagine creates the product logic, visuals and branded experience.
Bring your configurator to life
BUILD
3
Imagine creates the product logic, visuals and branded experience.
Bring your configurator to life
BUILD
3
Link pricing, product data, ecommerce and other sales systems.
Make it work with your business
CONNECT
4
Link pricing, product data, ecommerce and other sales systems.
Make it work with your business
CONNECT
4
Deploy across ecommerce, sales teams, showrooms or dealers and expand from there.
Put configuration into your sales journey
LAUNCH
5
Deploy across ecommerce, sales teams, showrooms or dealers and expand from there.
Put configuration into your sales journey
LAUNCH
5
Your questioned answered
Your questioned answered
We're here to help every step of the way. Connect with our team of experts to discover how 3D configurators can transform how you sell.
We're here to help every step of the way. Connect with our team of experts to discover how 3D configurators can transform how you sell.
Features & Capabilities
What are product configurators?
Can the configurator handle complex product variations?
Does it integrate with eCommerce platforms?
Can we include AR (Augmented Reality)?
Does it support dynamic pricing?
Can I share my configurator with other channels and partners?
Implementation
What is required to get started?
How long does implementation take?
What resources are needed from our team?
Cost & Licensing
How many colors & finishes can we add?
How are configurators priced?
Usability & Maintenance
Can our marketing team update product options without developers?
How scalable is the solution?
Does the configurator provide analytics on user engagement?
Risk & Support
How reliable is performance (speed, load times)?
What level of customer support is included?
Your products.
Built to configure.
Your products.
Built to configure.
See what the right configurator could look like for your catalog.
See what the right configurator could look like for your catalog.


3D Product Configurators
Make complex products easier to buy and easier to sell
Give customers, sales teams and dealers one visual experience to explore valid options, understand the product and move confidently toward a quote, order or checkout.
Built around your products and rules
Best-in-class visuals for every configuration
Connected directly to your sales process




See it for your brand
Configure your products
15-minute mattress builder demo
See what’s possible.
imagine.io is ISO 27001 and SOC 2 Type II certified, reflecting our ongoing commitment to the highest standards of data security, privacy, and reliability. Our platform is built to protect your information while empowering teams to create stunning 3D and AI-powered content with confidence.
imagine.io is ISO 27001 and SOC 2 Type II certified, reflecting our ongoing commitment to the highest standards of data security, privacy, and reliability. Our platform is built to protect your information while empowering teams to create stunning 3D and AI-powered content with confidence.
imagine.io is ISO 27001 and SOC 2 Type II certified, reflecting our ongoing commitment to the highest standards of data security, privacy, and reliability. Our platform is built to protect your information while empowering teams to create stunning 3D and AI-powered content with confidence.













