The Power of 3D & AI in Visual Content Production: 3 Key Findings

Did you catch the imagine.io live webinar, Unveiling the Power of 3D & AI in Visual Content Production? In it seasoned industry experts Preet Singh, CEO & Founder of imagine.io and Surbhi Kohli, VP of Creative & Customer Success at imagine.io shared how business are able to transform traditional methods of content creation –– from outsourcing to photographers and CGI agencies –– to harnessing the power of 3D technology and artificial intelligence (AI).

This shift signifies a monumental change in how visual content is created and showcases the immense potential that lies at the intersection of AI and 3D technology.

Here we will break down 3 major takeaways from the webinar to provide a quick look at how your organization can start to leverage the power of 3D and AI to improve content production.

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The Challenges With Visual Content Production Today

Traditional Photography: Long timelines, high costs, and logistical complexities associated with coordinating various teams for a photoshoot were highlighted; setting the stage towards a more streamlined content creation process.
CGI/3D Agencies: The back-and-forth process, potential delays, and poor adoption of branding highlight the importance of finding more efficient solutions.
3D Platforms: Lack of knowledge and understanding about how to leverage 3D platforms for visual content production is a persistent challenge.
Artificial Intelligence: Inability to customize and edit visuals according to brand guidelines and precise product product specifications are an obstacle when using AI alone.

The Growing Demand for AI-Generated Visuals

Organizations face common challenges related to bandwidth, resources, and budget constraints. This highlights the widespread need for solutions that enable companies to do more with less.
AI is a way to augment content creation capabilities to alleviate these challenges.
By leveraging AI, companies can potentially increase their content production without necessarily expanding their teams or overstretching their budgets.

How to Streamline Visual Content Production with 3D & AI

AI with 3D technology heralds a new era of content creation, where AI-driven tools play a central role in generating visual content. The potential for automating content generation opens up exciting possibilities for increased productivity.
The ability to easily edit and customize AI-generated content with the imagine.io 3D platform empowers users to fine-tune visuals to align perfectly with their brand's unique identity, taking a significant step forward in democratizing content creation, and making it accessible to a broader audience.
Bandwidth constraints, limited resources, and budget limitations are recurring pain points that resonated with many attendees, underscoring the need for solutions that allow companies to do more with less.
By leveraging AI and 3D technology, organizations can potentially amplify their content production without necessarily expanding their teams or straining their budgets.