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How to Enhance Your eCommerce Store with AR and VR

Written by Nicolina Savelli | Sep 8, 2022 4:00:00 AM

What is Virtual Reality (VR)?

VR is essentially a virtual experience and eCommerce is an analog – digital experience. It is also important as an eCommerce retailer to use VR to market your products. Many web sites use VR for integration marketing strategies. VR is a proven way to create memorable customer experiences that stick. It cements a person's image and makes them talk more about your products/services.

What is Augmented Reality (AR)?

Augmented reality (AR) is an integrated virtual reality solution using text graphics, audio or other interactive technology integrated with real objects. Augmented reality rendering of images and data to real-world objects.

AR technology uses virtual data to merge real world experiences into virtual reality. Technical features include multimedia, 3D modelling, realtime tracking and registration, Intelligent Interaction, Sensing and many more.

How does AR work?

The matrix morphs to reality as technology progresses. The technology continues to improve and make the line between real and virtual life blurr even though Keanu is unable to differentiate himself between the pair. Augmented reality (AR) will soon become a reality for everyone. Augmented reality refers to mixing interactive digital elements into a virtual reality.