5 Ways to Create Outdoor Imagery With 3D Software

Spring has officially sprung, and with that, we are welcoming longer days and the work that comes with re-imagining our outdoor living spaces. More than ever, people are valuing time with family and friends, and whatever the space may be, from a back deck to an entire backyard, this is the perfect time for your customers to create a space they thought they could only imagine for warm weather get-togethers.

Homeowners are realizing the potential of their outdoor spaces as functional and chic extensions of their homes and are investing accordingly. At imagine.io, we want to make it as easy as possible for you to showcase your products to your customers, helping them make their outdoor patio dreams a reality. Whether you are an outdoor furniture manufacturer, retailer, or just want a new creative way to show off your products, 3D content is the answer.

We know how overwhelming it can be to decide on how to spruce up an outdoor space. Fortunately, 3D content and renderings can be a powerful tool to help those in reno-mode visualize how your products can be incorporated into those ideas.

Let’s explore how 3D content can help shoppers visualize your products in any outdoor patio space.

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Increase Your Customer’s Confidence With Photorealism

If you're an eCommerce brand selling outdoor patio furniture or decor, you know how important it is to ensure that your products fit perfectly in your customers' outdoor living spaces.

With 3D content, you can help online shoppers avoid the frustration of purchasing a product that doesn't work in their space. 3D renderings allow customers to see what your products will look like in their outdoor area before they make a purchase, giving them the confidence to buy with peace of mind.

By incorporating 3D content into your eCommerce website, you can offer a unique and immersive shopping experience that sets you apart from the competition. Customers will appreciate the ability to visualize how your products will look in their space, and the added attention to detail will give them the confidence to make a purchase.

Whether you're introducing a new product line or offering a wide range of outdoor living options, 3D content can help you showcase your products in the best possible way. By providing your customers with a highly detailed, photorealistic 3D rendering of your products, you’ll help them avoid costly mistakes and create a seamless shopping experience that drives sales and builds brand loyalty.

Increase Your Customer’s Confidence In Their Purchase

Choose Outdoor Templates That Feature Every Product

As an eCommerce business, you know that creating a vision is key to attracting and retaining customers. But finding the perfect arrangement of outdoor furniture and decor can be challenging when there are so many choices. That's where 3D content tools come in. Give your customers the ability to experiment with different layouts and furniture setups within your product catalog, allowing them to find the perfect arrangement that maximizes their space and creates a comfortable and functional outdoor patio area.

Whether you sell outdoor furniture, decor, or even outdoor cooking equipment, 3D renderings can help you display your products in the most effective way possible, showcasing their unique design features and highlighting their functionality. The many features of our 3D content creation platform allow you to add tools like 360° configurators, augmented reality or virtual reality and detailed video of your products so your customers can visualize how they will look in their own outdoor living spaces. By using 3D technology, you can create stunning visualizations of your products in different layout options, giving customers ideas and inspiration for their own outdoor spaces.

In today's competitive eCommerce landscape, it's important to stand out from the crowd. Incorporating 3D renderings into your product listings provides customers with a unique and compelling shopping experience that sets your brand apart and drives sales.

Immerse Customers With AR

More than just adding new pieces or updating an outdoor furniture layout, re-envisioning an outdoor living space is about creating an experience that can be enjoyed during the sun and warmer months. Using 3D tools like augmented reality (AR) and virtual reality (VR) allows that experience to come to life before your customers even make a purchase.

AR features are becoming increasingly popular in the eCommerce space. These features allow customers to see how a product looks in their space before making a purchase. This is especially helpful when shopping for outdoor furniture or decor, as it can be difficult to visualize how a product will truly be incorporated into an outdoor patio or outdoor living space. By offering an AR feature, your customers will have a better idea of how your products look in a real-world setting, increasing their confidence in making a purchase. This newfound purchase confidence leads to an increase in important metrics for eCommerce brands such as conversion rates and add-to-cart rates.

It’s simple, adding an AR feature to your product page gives customers a unique and immersive shopping experience that they’ll appreciate during any purchase, big or small.

Mix and Match With Product Configurators

For eCommerce businesses, high-quality product images and interactive features are essential to enhance your customers’ overall shopping experience. One way to achieve this is by using a 3D content creation platform like imagine.io to create detailed and realistic representations of products.

With each new year and season, textile trends for outdoor living spaces are constantly evolving, and as an eCommerce business, it's important to stay on top of these trends. One way to do this is by incorporating 3D product configurators into your eCommerce platform. Product configurators allow customers to tailor various aspects of your products like size, color, and style, to meet their specific needs and preferences, giving them the most personalized shopping experience possible.

eCommerce retailers can easily incorporate the latest textile trends into their outdoor patio furniture and other products. With a product configurator, customers can quickly and efficiently place textiles onto products, mixing patterns until they find the perfect match for their outdoor patio.

Beyond helping customers see your products in their own space, 3D content helps you save time and money on physical samples and reduce waste and improve sustainability. By utilizing 3D content to visualize new textile trends, you can stay ahead of the curve and provide customers with the latest and greatest in outdoor patio design.

Whether it's bold and bright patterns or more subtle and natural textures, our 3D content creation platform provides a powerful tool for bringing these trends to life and creating a unique and compelling shopping experience for your customers.

If you’re still on the fence about incorporating product configurators, let’s take a look at the numbers:

82% of visitors to product pages choose to activate 3D view
Product configurators generate 66% higher conversions than 2D solutions
3D product configurators increase the likelihood to purchase by 11x

The bottom line - product configurators drive sales and enhance the overall customer experience.

Showcase The Details

3D can be a game-changer for eCommerce businesses looking to improve their product imagery within their listings. In addition to showcasing furniture and other basics, 3D renderings can also be used to showcase outdoor products like plants, lighting, and other smaller decor items that can elevate your customer’s space.

By incorporating 3D renderings of your products, you can help customers visualize how they will look and function in their outdoor living space, making it easier for them to decide whether or not to make a purchase. Sometimes it’s the little things that really make a break a purchase, seeing how your products mix and match can drive home a sale and put together the perfect outdoor patio space that your customer has been dreaming of.

With imagine.io, creating high-quality 3D renders of your products has never been easier or more affordable. Our platform offers a variety of templates and 3D assets, and you can even get custom 3D models of your products created or uploaded to the platform, making it simpler than ever to showcase your products in a new way to your customers, as soon as possible.

Getting Started With 3D

Whatever your product, 3D content can be a powerful tool for allowing shoppers to visualize how it will work in their outdoor living space.

Forbes recently reported that digital commerce just passed the $1 trillion mark in a single year for the first time ever, presenting a major opportunity for retail and consumer brands.

In order to stay competitive in this rapidly growing market, companies need an all-in-one platform that provides them with an eCommerce advantage. This is where imagine.io’s 3D content creation platform comes in.

With our platform, you don't need to be a 3D expert or software engineer to create photorealistic imagery and have an accessible 3D experience, while saving on prototyping and photography costs.

By leveraging the power of 3D content creation, you can take advantage of a range of benefits, including enhanced customer engagement, increased sales, and reduced costs.

Don’t let your customers get stuck on your decades old wood and wicker patio furniture this season- book a demo and start showcasing your products in the best way possible today with imagine.io.